Rating maps campus menurut hukum Islam dengan rekayasa: antara tantangan asesor dan realita pengalaman di lapangan
Keywords:
Digital reputation, google maps rating, islamic ethics, ghisy, campus brandingAbstract
In the digital era, the online reputation of higher education institutions significantly influences public perception and formal assessments, including accreditation. This study examines the phenomenon of Google Maps rating manipulation as a strategy for enhancing campus visibility, particularly during accreditation periods. From the perspective of Islamic law, such practices may constitute ghisy (deceptive conduct), which is strictly prohibited. Employing a normative-qualitative approach with document analysis and field observation, this paper explores the ethical and legal dimensions of digital reputation engineering. A case study at STIBA Makassar reveals that collective digital engagement can be constructive when grounded in honesty, transparency, and community-based initiatives. The study offers practical, Sharia-compliant strategies for Islamic institutions to strengthen their digital branding without compromising ethical values.
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Copyright (c) 2025 Ahmad Syaripudin (Author)
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